The Value-Based Pricing effect
A value-based pricing model could uplift international messaging spend by $29.4 billion over five years, according to Mobilesquared projections.
Recover A2P SMS Revenue
Plagued by high international termination rates (ITRs), and race-to-the-bottom pricing strategies, the A2P SMS market is in distress. However, operators can take action to restore revenues, maximize returns from messaging spend, and boost sustainable profitability.
In the Report
In this report, co-authored by Mobilesquared and Enea, you’ll get:
- A detailed view of how high International Termination Rates are impacting the A2P SMS market in the short and long term.
- A comparative view of the future of the A2P SMS market as it is now versus with a value-based pricing approach implemented.
- Detailed view of markets in South America, Asia, and Africa.
- How operators can implement a value-based pricing strategy to enhance their A2P SMS business.
