$10.9 billion is at risk from grey route fraud.
For MNOs, grey routes are still responsible for significant lost A2P SMS revenue, and represent a challenge to effective network monetization. As grey route techniques evolve, operators need greater visibility into their exposure and the right approach to managing the risk.
Developed by Juniper Research and Enea, this white paper explores the changing grey route landscape and what MNOs can do to protect and recover A2P SMS revenue.
What’s inside?
🔸 The evolving grey route landscape - How grey routes have evolved and why traditional firewall controls are no longer enough.
🔸 Regional risk factors - Why some markets are more susceptible to grey routes and how operators can respond.
🔸 Survival of the fittest firewall: How differences in grey route protection is impacting some operators negatively, while others with strong firewalls have the potential to monetize up to 24% more A2P SMS revenues.
🔸 Breaking the fraud cycle - Why grey routes persist and how operators can take steps to regain control of their traffic.
🔸 A practical risk framework - How to assess grey route exposure and identify appropriate strategies to protect and monetize A2P SMS traffic.
Download the white paper to understand your grey route risk and identify opportunities to protect and recover lost A2P SMS revenue.
